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marketing

Nov 26, 2019 | MEK News

In 2020, technology and other issues will continue to impact – even disrupt – executive leadership and healthcare delivery on a major scale. (Not in healthcare? Read on – many of these trends are also agnostic to industry parameters). The Continued Rise of Technology Enabled Consumerism Healthcare...Read More 

marketing

Aug 30, 2019 | Business Practices

What’s the future of healthcare, particularly in rural areas? “What we see is that every hospital, every clinic, every vertical healthcare practice actually represents a technology company,” said MEK’s managing principal Michael Snyder. “You will see those emerging innovative solutions...Read More 

marketing

Punch out that Great Idea - avoid a detour to the land of misfit toys - MEK Group
Apr 30, 2018 | Marketing

Congrats! You came with up with the Big Idea. Now you need a breakthrough. Unfortunately, (humorously) according to Joe Muldoon, CEO of FAST Biomedical, such far-reaching business development represents the land of misfit toys where ideas go to die. Avoid the detour to the Land of Where Ideas Go to Die Obviously,...Read More 

marketing

Mar 6, 2018 | Marketing

The TV graphic blunder was an instant classic. And so was the reaction on social media. Here’s the background: in mid-February, an anonymous associate producer at ABC-TV anchor giant WLS in Chicago keyed up a previous graphic. With a push of a lever, the graphic smoothly transitioned as the backdrop...Read More 

marketing

Dec 21, 2017 | Marketing

Right now, as you read this, the Fourth Industrial Revolution is upon us. The Internet of Things (IoT), artificial intelligence (AI), digitally-driven supply chains, 3-D printing and more are driving change at an increasing pace. These trends are even blurring the lines between traditional physical,...Read More 

marketing

Nov 22, 2017 | Miscellaneous

A feared despot, Mugabe, renders your national currency worthless. An unrelenting national crisis emerges. Now what? Back in 2009, the barbaric antics of now-former Zimbabwean president-for-life Robert Mugabe were annihilating both people and economics alike in the formerly prosperous southern African...Read More 

marketing

Oct 29, 2017 | Marketing

Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More 

marketing

Brands, brand, millennials, boomers
Aug 24, 2017 | Marketing

What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More 

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