It was a healthcare supernova. Founded auspiciously in 1956 with support from a prominent Indy lawyer, a top banking executive, and even the influential publisher of the Indianapolis Star, Winona Memorial Hospital swiftly skyrocketed to become the No. 1 favorite hospital in Indianapolis. After peaking...Read More
Actionable visibility. Believable claims. High degree of trust. Preserving market share. These represent but a few benefits of a strategic public relations and reputation management outreach, even in the midst of economic uncertainty. When a bear market rumbles, CFOs and managers look to converse...Read More
Competition for resources, fatigue, revenue or budget uncertainty, market shifts, and perhaps even a global pandemic. All contribute to mental clutter that challenge us in making right decisions. A common response? We...Read More
Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation management? It’s a critical...Read More
The third decade of the century is here, together with a myriad of challenges that center on truth and trust. In this third decade, the ultimate success of public relations and marketing professionals often hinges on achieving two difficult tasks: presenting an actionable reason to believe and validating...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
In 2020, technology and other issues will continue to impact – even disrupt – executive leadership and healthcare delivery on a major scale. (Not in healthcare? Read on – many of these trends are also agnostic to industry parameters). The Continued Rise of Technology Enabled Consumerism Healthcare...Read More
