Optimized AI summaries are supplementing – even replacing – traditional SEO discovery. Is your brand growing invisible? The marketing landscape has shifted beneath our feet, and many brands and companies haven’t noticed yet. How is this possible? Consider that recent research shows that...Read More
Picture this: You’re presenting to a room full of skeptical marketing executives. Half are making little notes, the other half appear to be already mentally drafting their “this won’t work in our industry” rebuttals. Sound familiar? That was me in 1999, standing before a skeptical...Read More
In an environment of hyper-cluttered and outright fractured information, how do your brand message and perceptions of your value proposition stand out? A seismic shift in trust and content led by digital content creators and technology advances has fractured once-standard traditional communication....Read More
You’ve done the research. The SWOT and Stakeholder Analysis are wrapped up. You’re armed with data. You’ve set the goals and objectives. Now, how does your team assemble the 2025 strategy and tactics – and execute? Here are ten roadmap questions that can help frame up the development of actionable,...Read More
When everything’s on the line, what makes the decisive difference? State-of-the-art weapons systems and cutting-edge technology play a role, but one element is absolute. In their wide-ranging book Conflict – The Evolution of Warfare from 1945 to Ukraine, General David Petraeus and historian Andrew...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More
It’s a unique time for the Hoosier state, with wide-ranging transformation and opportunity on deck for tech talent. The next 24 months and beyond represent a critical time, with highly skilled talent needed to seize advantage of Indiana’s share of competitive jobs created by the $52.7 billion federal...Read More
