A 1966 writers’ brief is better guidance for 21st century B2B content marketing than much of what’s published on the subject today. Star date 09.08.2026 In 1966, Variety screened a new NBC science fiction series and delivered its verdict: it “won’t work.” Sixty years later,...Read More
How powerful is the contagion of an idea? Consider the following true accounts: A slow-growth region effectively re-brands itself as an “innovation frontier” and suddenly triggers an influx of venture capital, entrepreneurs, and elite talent. A legacy company strategically cultivates a narrative...Read More
The loss of trust and brand erosion carries a fearsome price—as Boeing and other companies have learned the hard way through major crisis. In the latter half of the 2020s it can be exacted faster than at any point in business history. A single trust-busting organizational crisis, compromised security...Read More
The front page of the Wall Street Journal summed it up: “Welcome to the era of the mega-layoff.” From Snap to Oracle to Amazon, a new corrosive template for dramatically “right-sizing” workforce is presently engulfing major companies. Meanwhile, other companies—maybe even yours—observe...Read More
Picture this: You’re presenting to a room full of skeptical marketing executives. Half are making little notes, the other half appear to be already mentally drafting their “this won’t work in our industry” rebuttals. Sound familiar? That was me in 1999, standing before a skeptical...Read More
The marketing world is undergoing a rapid, transformative shift—and many organizations are only beginning to grasp its implications. New research shows that 58% of consumers now prefer product and service recommendations from generative AI (GenAI) tools over traditional search engines. Even more significantly,...Read More
As strategic plans and thoughts turn toward a new year, words like “crushing,” “disruption,” and “drive” often appear. Hard-charging and brash leadership attributes from people like Steve Jobs, Elon Musk, or Larry Ellison can fuel a competitive, winner-take-all focus. Assertiveness and...Read More
In a world of transformational shifts and organization-busting chaos, high-impact effective leadership is more important than ever. iStock Here we write of the aspirational beyond-the-barricade kind of leadership. That’s the kind of referent power that doesn’t need authority. That’s leadership...Read More
