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The MEK Blog

MEK blog in 2009 shows London ad campaign against Mugabe
Nov 22, 2017 | Miscellaneous

A feared despot, Mugabe, renders your national currency worthless. An unrelenting national crisis emerges. Now what? Back in 2009, the barbaric antics of now-former Zimbabwean president-for-life Robert Mugabe were annihilating both people and economics alike in the formerly prosperous southern African...Read More 

Seema Verman talks Medicare and Medicaid healthcare issues
Nov 3, 2017 | Local News

How does one manage mega-billion government-funded Medicare and Medicaid – two red hot healthcare issues? With about 11,000 mind-numbing pages of “absolutely overwhelming” regulations, according to CMS administrator Seema Verma. Medicare today serves up healthcare coverage for about 58 million...Read More 

New B2B trend - convert leads to customers
Oct 29, 2017 | Marketing

Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More 

Brands, brand, millennials, boomers
Aug 24, 2017 | Marketing

What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More 

Healthcare Marketing that works
Jul 5, 2017 | Marketing

Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More 

Ann Compton on the State of the Republic - "best investigative paragraph"
Mar 30, 2017 | Miscellaneous

Memo from journo legend Ann Compton to mainstream media: “Undermining our democracy is not Job One.” Further: a singular task of mainstream media is to “work responsibly and openly to earn back your trust.” Compton, who retired from ABC-News after 41 years with the network, delivered her remarks...Read More 

Choose to be positive
Feb 1, 2017 | Business Practices

Information avoidance – we’ve all faced it. In marketing and management, it can come in the form of ignoring research or KPIs that disagree or refute the campaign premise we so ardently fought for. In our personal life, information avoidance appears in the form of ignoring facts about financial difficulties,...Read More 

New senior marketing interns at MEK Group
Jan 26, 2017 | MEK News

Bulldogs on deck around MEK? New influences on the upcoming NCAA basketball championship bracket? Hailing from the Lacy School of Business, Butler University seniors Cori Norton and Megan Remenar have signed on at MEK as spring semester marketing interns. Both are marketing majors with minors in healthcare...Read More 

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