Two hard challenges for marketing professionals and companies – most of what you pay to put in front of an audience is never really seen, and even less is remembered. The response often is to create more content, much of it indistinguishable or non-differentiated from competitors (or other sources...Read More
A 1966 writers’ brief is better guidance for 21st century B2B content marketing than much of what’s published on the subject today. Star date 09.08.2026 In 1966, Variety screened a new NBC science fiction series and delivered its verdict: it “won’t work.” Sixty years later,...Read More
How powerful is the contagion of an idea? Consider the following true accounts: A slow-growth region effectively re-brands itself as an “innovation frontier” and suddenly triggers an influx of venture capital, entrepreneurs, and elite talent. A legacy company strategically cultivates a narrative...Read More
Every organization has watched it happen. The most confident person in the room rises into a leadership role, and within a year the team is quietly struggling. New research helps explain why—and gives executives a more precise way to identify and develop the people who will actually lead well. In a...Read More
The loss of trust and brand erosion carries a fearsome price—as Boeing and other companies have learned the hard way through major crisis. In the latter half of the 2020s it can be exacted faster than at any point in business history. A single trust-busting organizational crisis, compromised security...Read More
Here’s a critical fact: the most expensive line in any organization’s budget right now is not a cloud contract, a consultant, or a new AI platform. That designation belongs to the measurable gap of trust between senior leaders and the key people who actually do the work. Why? Both external forces...Read More
How powerful is the contagion of an idea or perception? A region becomes known as a technology hub and suddenly attracts entrepreneurs, investors, and skilled workers. A company gains a reputation for innovation and begins attracting customers, talent, and capital at a pace that exceeds forecasts. An...Read More
The front page of the Wall Street Journal summed it up: “Welcome to the era of the mega-layoff.” From Snap to Oracle to Amazon, a new corrosive template for dramatically “right-sizing” workforce is presently engulfing major companies. Meanwhile, other companies—maybe even yours—observe...Read More
