Picture this: You’re presenting to a room full of skeptical marketing executives. Half are making little notes, the other half appear to be already mentally drafting their “this won’t work in our industry” rebuttals. Sound familiar? That was me in 1999, standing before a skeptical...Read More
The MEK Blog
Jul 31, 2025 | Business Practices
The marketing world is undergoing a rapid, transformative shift—and many organizations are only beginning to grasp its implications. New research shows that 58% of consumers now prefer product and service recommendations from generative AI (GenAI) tools over traditional search engines. Even more significantly,...Read More
Jun 30, 2025 | Trends and Insights
When anxiety dominates, the company or person who brings hope and relief wins. How can your company, your leadership make a difference? The 2025 Axios Harris Poll is out – and while some 67% of American consumers feel that “they’re under siege” in the 2025 economy, several opportunities exist. John...Read More
Jun 30, 2025 | Trends and Insights
In an environment of hyper-cluttered and outright fractured information, how do your brand message and perceptions of your value proposition stand out? A seismic shift in trust and content led by digital content creators and technology advances has fractured once-standard traditional communication....Read More
Dec 31, 2024 | Trends and Insights
If you build it, can you power it, staff it, supply it, and sustain it? The year 2025 will see professionals in commercial, economic, and policy development tackling major shifts in industrial demand and capacity, including a growing near-insatiable thirst for electrical power. Challenges will also bring...Read More
Nov 27, 2024 | Business Practices
As strategic plans and thoughts turn toward a new year, words like “crushing,” “disruption,” and “drive” often appear. Hard-charging and brash leadership attributes from people like Steve Jobs, Elon Musk, or Larry Ellison can fuel a competitive, winner-take-all focus. Assertiveness and...Read More
Aug 30, 2024 | Business Practices
In a world of transformational shifts and organization-busting chaos, high-impact effective leadership is more important than ever. Here we write of the aspirational beyond-the-barricade kind of leadership. That’s the kind of referent power that doesn’t need authority. That’s leadership fueled...Read More
Aug 30, 2024 | Business Practices
You’ve done the research. The SWOT and Stakeholder Analysis are wrapped up. You’re armed with data. You’ve set the goals and objectives. Now, how does your team assemble the 2025 strategy and tactics – and execute? Here are ten roadmap questions that can help frame up the development of actionable,...Read More