When everything’s on the line, what makes the decisive difference? State-of-the-art weapons systems and cutting-edge technology play a role, but one element is absolute. In their wide-ranging book Conflict – The Evolution of Warfare from 1945 to Ukraine, General David Petraeus and historian Andrew...Read More
How does your brand stand out in the midst of a hypercompetitive, cluttered, commoditized, cacophony of a marketplace? With so many similar products and services vying for attention by piling on keywords, intrusive ads, and endless messages draining out authenticity, what can make a difference? Perhaps...Read More
In the first 34 seconds of a crisis-related presentation, perception rules and builds the level of brand and communication success. Even when you have great content, at that moment when a CEO or spokesperson steps in front of the mike to explain what happened and what will follow, media professionals...Read More
The Site Selection magazine headline recently summed it up: “When Being Small Is a Big Advantage.” Over the past four or so years, rural America has experienced an unexpected and remarkable growth trend. As the magazine noted, “record inflation, remote working, rising big-city crime, and lifestyle...Read More
In an AI-cluttered world, how does your brand voice resonate across key communication channels? Can your brand champions, influencers – and most importantly – your customers easily grasp a consistent brand tone, content, and style? Is it time to refresh your brand voice? Far from being an abstraction,...Read More
“Imagine what we can create together.” Global business opportunities. National security issues arising from East Asia, Europe and the Middle East. AI-powered manufacturing innovation. Complex challenges in achieving zero emissions for a healthy planet. CEOs, top executives and experts spanned...Read More
The once-pristine reputation of Boeing tumbled once again in January when an Alaska Airlines door panel blew off in mid-flight, endangering passengers. Following the deadly crashes of the Boeing 737 Max aircraft five years ago, “Boeing spent billons of dollars to make its products safer and repair...Read More
Love him or loathe him, Coach Jim Harbaugh’s superpower turnaround proficiency officially entered the stuff of iconoclastic legend January 8, 2024. How does he do it? Now returning to the NFL as head coach of the Los Angeles Chargers (after another legendary streak at Michigan), Harbaugh was once known...Read More
