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The MEK Blog

Crisis plans require preparation to seize the Golden Hour
Feb 29, 2024 | Business Practices

The once-pristine reputation of Boeing tumbled once again in January when an Alaska Airlines door panel blew off in mid-flight, endangering passengers. Following the deadly crashes of the Boeing 737 Max aircraft five years ago, “Boeing spent billons of dollars to make its products safer and repair...Read More 

Jan 14, 2024 | Business Practices

Love him or loathe him, Coach Jim Harbaugh’s superpower turnaround proficiency officially entered the stuff of iconoclastic legend January 8, 2024. How does he do it? Now returning to the NFL as head coach of the Los Angeles Chargers (after another legendary streak at Michigan), Harbaugh was once known...Read More 

Christopher Pfaff CEO Knox County Indiana Economic Development
Jan 2, 2024 | Trends and Insights

Last fall, Knox County officials and I joined Gov. Eric Holcomb and the Indiana Economic Development Corporation (IEDC) for a week-long trade mission in Japan.  Some may ask, why are focused visits like these vital to Indiana – and particularly southern Indiana? Here’s a key fact: Indiana has the...Read More 

Dec 29, 2023 | Marketing

Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More 

Dec 28, 2023 | Trends and Insights

Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More 

A few best books for 2023 from the MEK library
Dec 20, 2023 | Trends and Insights

Of the making of lists, there apparently (and happily) is no end when it comes to top books and their intrinsic value. Such is the nature of these lists that the venerable Wall Street Journal asked no less than 50 luminaries to weigh in. Other tried and true recommendations were served up by the Economist...Read More 

Oct 31, 2023 | Business Practices

What do influencers think and say about you? In an era where trust is the gold standard for business and advancement, reputation plays a vital role. Reputation impacts market share. Reputation directly influences and reflects customer experience and retention. Trying to build a brand? Reputation fuels...Read More 

Oct 31, 2023 | Business Practices

It’s a unique time for the Hoosier state, with wide-ranging transformation and opportunity on deck for tech talent. The next 24 months and beyond represent a critical time, with highly skilled talent needed to seize advantage of Indiana’s share of competitive jobs created by the $52.7 billion federal...Read More 

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