Last fall, Knox County officials and I joined Gov. Eric Holcomb and the Indiana Economic Development Corporation (IEDC) for a week-long trade mission in Japan. Some may ask, why are focused visits like these vital to Indiana – and particularly southern Indiana? Here’s a key fact: Indiana has the...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More
Of the making of lists, there apparently (and happily) is no end when it comes to top books and their intrinsic value. Such is the nature of these lists that the venerable Wall Street Journal asked no less than 50 luminaries to weigh in. Other tried and true recommendations were served up by the Economist...Read More
What do influencers think and say about you? In an era where trust is the gold standard for business and advancement, reputation plays a vital role. Reputation impacts market share. Reputation directly influences and reflects customer experience and retention. Trying to build a brand? Reputation fuels...Read More
It’s a unique time for the Hoosier state, with wide-ranging transformation and opportunity on deck for tech talent. The next 24 months and beyond represent a critical time, with highly skilled talent needed to seize advantage of Indiana’s share of competitive jobs created by the $52.7 billion federal...Read More
How could a comparatively tiny investment research firm wreak billions of dollars in damages? In January 2023, American-based Hindenburg Research (named after the infamous 1937 Hindenburg dirigible disaster) plowed through Adani Group in India. The firm publicly released a detailed report that alleged...Read More
Generative AI’s astonishing introduction and assimilation in 2023 hurled thousands of companies – including marketing firms – into rapid-fire technology adoption. Even as you read this, programmers across the globe code up hundreds of new applications that rend, sort, categorize and visualize data...Read More
