Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Eyes glazed over yet? These are all important tactics. But as you’ve likely experienced, every quarter the marketing success white papers and survey data roll in. What’s self-serving,...Read More
In the wake of the passing of former First Lady Nancy Reagan, many have great stories to tell. Here’s mine. The question on the telephone was instantly electrifying. “Do you think you could help us with a speech from Nancy Reagan?” (Photo: Michael Snyder, MEK) Doubtless some young career-types...Read More
With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More
How can you improve your city or region’s chances to stand out with key site selectors and relocation professionals? Incredibly competitive, thousands of high-energy and targeted efforts instantly materialize whenever a site search is made public. Right now, as you read this, relocation professionals...Read More
Want to lead your company, your organization to the next level? What are the key drivers or leadership attributes? Industry knowledge? Financial acumen? Extraordinary charisma? What differentiates a decent manager apart from a leader of greatness, a person who catapults ordinary companies into legendary...Read More
Marketing is coming full circle. And that changes everything. You obviously may have heard that before. So why is that now believable and what does that mean for you, particularly as it’s showtime for budgets and strategy? (Hint: what do your prospects and customers check more than 100 times a day...Read More
Buy some space or time, write some copy, bust up an ad on InDesign (or in Final Cut), and away you go. Steve Jobs built Apple in a garage, so why can’t you? So rake it in and repeat? Nope. And for sure not halfway through the second decade of the 21st century. Advertising, marketing and PR (and...Read More
“Focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” So said the late Steve Jobs, CEO extraordinaire, way back before iPhones, iPads or much...Read More
