Indianapolis Star – MEK’s Michael Snyder Knows Branding
“Any given day at The MEK Group may involve helping an international medical manufacturing services company expand and capture U.S. market share, developing a premium brand and ad campaign for a communications enterprise, organizing industry leaders and academics to advance a technology region, or helping to advocate for and support quality health care.”
So published the Sunday Indianapolis Star on February 24 to more than half a million readers, profiling answers to strategic questions posed to MEK Managing Principal Michael Snyder. In the coverage, Snyder said in working at MEK, “his greatest satisfaction comes from seeing people and companies seize their potential and transform themselves into high performers.”
The Star asked Snyder whether social media held strategic value in marketing. His reply? “The strength of social media is that it gives a true voice to the customer, prospect or key influencer. … Giving influencers a digital platform and a voice is what works. As they talk, you listen. As you listen, you collect key data and understanding.”
Snyder defined successful leadership in the 21st century as being “represented by a person with vision who holds the paradoxical qualities of professional capacity and confident humility.” Regarding success in advertising, branding, marketing and PR, he counseled those considering marketing to audiences to note that: “With today’s (and tomorrow’s) fragmented media choices, “pushing out” messages that don’t engage can be costly and inefficient. In 2014, technology has allowed consumers and prospects to control the process. They determine the tempo, depth — even the communication medium itself — of how they want to be communicated with.”