Here’s a critical fact: the most expensive line in any organization’s budget right now is not a cloud contract, a consultant, or a new AI platform. That designation belongs to the measurable gap of trust between senior leaders and the key people who actually do the work. Why? Both external forces...Read More
The front page of the Wall Street Journal summed it up: “Welcome to the era of the mega-layoff.” From Snap to Oracle to Amazon, a new corrosive template for dramatically “right-sizing” workforce is presently engulfing major companies. Meanwhile, other companies—maybe even yours—observe...Read More
When the internet exploded with news of the demise of the apparently beloved Cracker Barrel logo, were you outraged (or heard of people being outraged)? Where did upwards of half that online social media outrage initially come from? The sobering truth? Much of the crisis was artificially induced by...Read More
Optimized AI summaries are supplementing – even replacing – traditional SEO discovery. Is your brand growing invisible? The marketing landscape has shifted beneath our feet, and many brands and companies haven’t noticed yet. How is this possible? Consider that recent research shows that...Read More
Picture this: You’re presenting to a room full of skeptical marketing executives. Half are making little notes, the other half appear to be already mentally drafting their “this won’t work in our industry” rebuttals. Sound familiar? That was me in 1999, standing before a skeptical...Read More
In an environment of hyper-cluttered and outright fractured information, how do your brand message and perceptions of your value proposition stand out? A seismic shift in trust and content led by digital content creators and technology advances has fractured once-standard traditional communication....Read More
The once-pristine reputation of Boeing tumbled once again in January when an Alaska Airlines door panel blew off in mid-flight, endangering passengers. Following the deadly crashes of the Boeing 737 Max aircraft five years ago, “Boeing spent billons of dollars to make its products safer and repair...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
