Two hard challenges for marketing professionals and companies – most of what you pay to put in front of an audience is never really seen, and even less is remembered. The response often is to create more content, much of it indistinguishable or non-differentiated from competitors (or other sources...Read More
Optimized AI summaries are supplementing – even replacing – traditional SEO discovery. Is your brand growing invisible? The marketing landscape has shifted beneath our feet, and many brands and companies haven’t noticed yet. How is this possible? Consider that recent research shows that...Read More
When anxiety dominates, the company or person who brings hope and relief wins. How can your company, your leadership make a difference? The 2025 Axios Harris Poll is out – and while some 67% of American consumers feel that “they’re under siege” in the 2025 economy, several opportunities exist. John...Read More
In an environment of hyper-cluttered and outright fractured information, how do your brand message and perceptions of your value proposition stand out? A seismic shift in trust and content led by digital content creators and technology advances has fractured once-standard traditional communication....Read More
How does your brand stand out in the midst of a hypercompetitive, cluttered, commoditized, cacophony of a marketplace? With so many similar products and services vying for attention by piling on keywords, intrusive ads, and endless messages draining out authenticity, what can make a difference? Each...Read More
In an AI-cluttered world, how does your brand voice resonate across key communication channels? Can your brand champions, influencers – and most importantly – your customers easily grasp a consistent brand tone, content, and style? Is it time to refresh your brand voice? Far from being an abstraction,...Read More
What do influencers think and say about you? In an era where trust is the gold standard for business and advancement, reputation plays a vital role. Reputation impacts market share. Reputation directly influences and reflects customer experience and retention. Trying to build a brand? Reputation fuels...Read More
Disruptive brand design: focus on being real with simplicity, authenticity, vibrant color, and connectivity to people. These and related trends encapsulate multi-million-dollar changes to corporate brands and logos over the past year or so. In late July, Following a rebranding trend (and separately,...Read More
