Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation...Read More
The third decade of the century is here, together with a myriad of challenges that center on truth and trust. In this third decade, the ultimate success of public relations and marketing professionals often hinges on achieving two difficult tasks: presenting an actionable reason to believe and validating...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
In 2020, technology and other issues will continue to impact – even disrupt – executive leadership and healthcare delivery on a major scale. (Not in healthcare? Read on – many of these trends are also agnostic to industry parameters). The Continued Rise of Technology Enabled Consumerism Healthcare...Read More
What’s the future of healthcare, particularly in rural areas? “What we see is that every hospital, every clinic, every vertical healthcare practice actually represents a technology company,” said MEK’s managing principal Michael Snyder. “You will see those emerging innovative solutions...Read More
Congrats! You came with up with the Big Idea. Now you need a breakthrough. Unfortunately, (humorously) according to Joe Muldoon, CEO of FAST Biomedical, such far-reaching business development represents the land of misfit toys where ideas go to die. Avoid the detour to the Land of Where Ideas Go to Die Obviously,...Read More
The TV graphic blunder was an instant classic. And so was the reaction on social media. Here’s the background: in mid-February, an anonymous associate producer at ABC-TV anchor giant WLS in Chicago keyed up a previous graphic. With a push of a lever, the graphic smoothly transitioned as the backdrop...Read More
