How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
“Speaking is the new typing,” as MediaPost recently declared. For docs and healthcare marketers who spent beaucoup funds in assembling online interactive diagnostic peer-reviewed databases, there’s now a new question: is your online content optimized for voice? The voice revolution is underway With...Read More
Congrats! You came with up with the Big Idea. Now you need a breakthrough. Unfortunately, (humorously) according to Joe Muldoon, CEO of FAST Biomedical, such far-reaching business development represents the land of misfit toys where ideas go to die. Avoid the detour to the Land of Where Ideas Go to Die Obviously,...Read More
The TV graphic blunder was an instant classic. And so was the reaction on social media. Here’s the background: in mid-February, an anonymous associate producer at ABC-TV anchor giant WLS in Chicago keyed up a previous graphic. With a push of a lever, the graphic smoothly transitioned as the backdrop...Read More
Right now, as you read this, the Fourth Industrial Revolution is upon us. The Internet of Things (IoT), artificial intelligence (AI), digitally-driven supply chains, 3-D printing and more are driving change at an increasing pace. These trends are even blurring the lines between traditional physical,...Read More
Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More
