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The MEK Blog

The Site Selection magazine headline recently summed it up: “When Being Small Is a Big Advantage.” Over the past four or so years, rural America has experienced an unexpected and remarkable growth trend. As the magazine noted, “record inflation, remote working, rising big-city crime, and lifestyle...Read More 

Mar 29, 2024 | Trends and Insights

In an AI-cluttered world, how does your brand voice resonate across key communication channels? Can your brand champions, influencers – and most importantly – your customers easily grasp a consistent brand tone, content, and style? Is it time to refresh your brand voice? Far from being an abstraction,...Read More 

Tony Satterthwaite, Senior Vice President of Cummins,delivers the keynote address.
Mar 29, 2024 | Trends and Insights

“Imagine what we can create together.” Global business opportunities. National security issues arising from East Asia, Europe and the Middle East. AI-powered manufacturing innovation. Complex challenges in achieving zero emissions for a healthy planet. CEOs, top executives and experts spanned...Read More 

Feb 29, 2024 | Business Practices

The once-pristine reputation of Boeing tumbled once again in January when an Alaska Airlines door panel blew off in mid-flight, endangering passengers. Following the deadly crashes of the Boeing 737 Max aircraft five years ago, “Boeing spent billons of dollars to make its products safer and repair...Read More 

Jan 14, 2024 | Business Practices

Love him or loathe him, Coach Jim Harbaugh’s superpower turnaround proficiency officially entered the stuff of iconoclastic legend January 8, 2024. How does he do it? Now returning to the NFL as head coach of the Los Angeles Chargers (after another legendary streak at Michigan), Harbaugh was once known...Read More 

Christopher Pfaff CEO Knox County Indiana Economic Development
Jan 2, 2024 | Trends and Insights

Last fall, Knox County officials and I joined Gov. Eric Holcomb and the Indiana Economic Development Corporation (IEDC) for a week-long trade mission in Japan.  Some may ask, why are focused visits like these vital to Indiana – and particularly southern Indiana? Here’s a key fact: Indiana has the...Read More 

Dec 29, 2023 | Marketing

Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More 

Dec 28, 2023 | Trends and Insights

Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More 

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