How does one manage mega-billion government-funded Medicare and Medicaid – two red hot healthcare issues? With about 11,000 mind-numbing pages of “absolutely overwhelming” regulations, according to CMS administrator Seema Verma. Medicare today serves up healthcare coverage for about 58 million...Read More
Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More
Memo from journo legend Ann Compton to mainstream media: “Undermining our democracy is not Job One.” Further: a singular task of mainstream media is to “work responsibly and openly to earn back your trust.” Compton, who retired from ABC-News after 41 years with the network, delivered her remarks...Read More
Information avoidance – we’ve all faced it. In marketing and management, it can come in the form of ignoring research or KPIs that disagree or refute the campaign premise we so ardently fought for. In our personal life, information avoidance appears in the form of ignoring facts about financial difficulties,...Read More
Bulldogs on deck around MEK? New influences on the upcoming NCAA basketball championship bracket? Hailing from the Lacy School of Business, Butler University seniors Cori Norton and Megan Remenar have signed on at MEK as spring semester marketing interns. Both are marketing majors with minors in healthcare...Read More
What key principles of presidential leadership make a critical difference? History tells an interesting tale. During a recent insightful presentation in Indianapolis, legendary presidential historian Doris Kearns Goodwin quoted the New York Times: “We are no longer a people. We have become a mob.” Was...Read More
