Information avoidance – we’ve all faced it. In marketing and management, it can come in the form of ignoring research or KPIs that disagree or refute the campaign premise we so ardently fought for. In our personal life, information avoidance appears in the form of ignoring facts about financial difficulties,...Read More
Bulldogs on deck around MEK? New influences on the upcoming NCAA basketball championship bracket? Hailing from the Lacy School of Business, Butler University seniors Cori Norton and Megan Remenar have signed on at MEK as spring semester marketing interns. Both are marketing majors with minors in healthcare...Read More
What key principles of presidential leadership make a critical difference? History tells an interesting tale. During a recent insightful presentation in Indianapolis, legendary presidential historian Doris Kearns Goodwin quoted the New York Times: “We are no longer a people. We have become a mob.” Was...Read More
The powerhouse economic impact of the Tournament of Roses is over $300 million. It’s carried by eight national networks and seen live in 174 countries. The football game is rightly called “the Granddaddy of Them All.” Here’s a potential surprise. The high-impact 72-hour-party in Pasadena on...Read More
In just seven seconds, you can initiate change for just about anything. In 30 seconds, you can move mountains. You can improve productivity. You can reset your brand. You can set in motion powerful influence that will touch hundreds, even thousands of people. A critical truth? Civility is contagious. But...Read More
“Very professional. Well-executed. Clearly had a vision.” These phrases were used by judges to describe why the award-winning MEK Group continued a tradition for recognized client excellence with regional and state awards from PRSA. On behalf of its clients, MEK captured professional regional...Read More
Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Eyes glazed over yet? These are all important tactics. But as you’ve likely experienced, every quarter the marketing success white papers and survey data roll in. What’s self-serving,...Read More
“I think we know someone in common.” These calming words from a Los Angeles A-lister drained away the social anxiety. It was the late 1980s, and I was meeting PR giant Carl Terzian for the first time at the California Club in Los Angeles. Terzian, already a national PR legend, commanded deep respect...Read More
