The TV graphic blunder was an instant classic. And so was the reaction on social media. Here’s the background: in mid-February, an anonymous associate producer at ABC-TV anchor giant WLS in Chicago keyed up a previous graphic. With a push of a lever, the graphic smoothly transitioned as the backdrop...Read More
Right now, as you read this, the Fourth Industrial Revolution is upon us. The Internet of Things (IoT), artificial intelligence (AI), digitally-driven supply chains, 3-D printing and more are driving change at an increasing pace. These trends are even blurring the lines between traditional physical,...Read More
A feared despot, Mugabe, renders your national currency worthless. An unrelenting national crisis emerges. Now what? Back in 2009, the barbaric antics of now-former Zimbabwean president-for-life Robert Mugabe were annihilating both people and economics alike in the formerly prosperous southern African...Read More
How does one manage mega-billion government-funded Medicare and Medicaid – two red hot healthcare issues? With about 11,000 mind-numbing pages of “absolutely overwhelming” regulations, according to CMS administrator Seema Verma. Medicare today serves up healthcare coverage for about 58 million...Read More
Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More
Memo from journo legend Ann Compton to mainstream media: “Undermining our democracy is not Job One.” Further: a singular task of mainstream media is to “work responsibly and openly to earn back your trust.” Compton, who retired from ABC-News after 41 years with the network, delivered her remarks...Read More
