The powerhouse economic impact of the Tournament of Roses is over $300 million. It’s carried by eight national networks and seen live in 174 countries. The football game is rightly called “the Granddaddy of Them All.” Here’s a potential surprise. The high-impact 72-hour-party in Pasadena on...Read More
In just seven seconds, you can initiate change for just about anything. In 30 seconds, you can move mountains. You can improve productivity. You can reset your brand. You can set in motion powerful influence that will touch hundreds, even thousands of people. A critical truth? Civility is contagious. But...Read More
“Very professional. Well-executed. Clearly had a vision.” These phrases were used by judges to describe why the award-winning MEK Group continued a tradition for recognized client excellence with regional and state awards from PRSA. On behalf of its clients, MEK captured professional regional...Read More
Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Eyes glazed over yet? These are all important tactics. But as you’ve likely experienced, every quarter the marketing success white papers and survey data roll in. What’s self-serving,...Read More
“I think we know someone in common.” These calming words from a Los Angeles A-lister drained away the social anxiety. It was the late 1980s, and I was meeting PR giant Carl Terzian for the first time at the California Club in Los Angeles. Terzian, already a national PR legend, commanded deep respect...Read More
In the wake of the passing of former First Lady Nancy Reagan, many have great stories to tell. Here’s mine. The question on the telephone was instantly electrifying. “Do you think you could help us with a speech from Nancy Reagan?” Doubtless some young career-types get this sort of call every...Read More
Outside a Scaled Composites hanger in the Mojave Desert, a bulletin billboard proclaims: “You can never think too big.” This year is shaping up to be a year of big things – even “giga-projects.” What about you? Consider just a few gigantic projects coming on deck in the next few months: the...Read More
What’s up with Day 199? Consider this sobering fact: On Day 200 of a covert cyber-attack, your company or organization may suddenly find – without any warning – that you’re severely compromised, facing expensive legal exposure, or worse case, effectively out of business. Why? As too many...Read More
