Seth Godin defines “remarkable marketing” as “the Purple Cow.” As he notes, “Something remarkable is worth talking about. Worth noticing. Exceptional.” However, when a brand breaks a promise or service isn’t delivered, then you have achieved “exceptional” in a counter-productive...Read More
“Journalism is the first draft of history” was the saying I grew up with. But recent events like the horrific terrorist act during the Boston Marathon demonstrate that social media, particularly Twitter, is the real first draft of everything. The Boston Marathon tragedy showed us all how social media...Read More
Are you concerned that your brand and company isn’t getting the punch and profile that it deserves on platforms like Facebook, Twitter, Tumblr and the like? Are you not getting “RT”ed, “liked” or “shared”? Real success in social media boils down to about five issues: legitimate and relevant...Read More
Once a prominent executive asked me: “What is it exactly that people do in public relations?” Having been asked this question hundreds of times, I replied: “Just like a company’s brand and reputation, every corporation has public relations whether they want it or not. The only question is whether...Read More
