Generative AI’s astonishing introduction and assimilation in 2023 hurled thousands of companies – including marketing firms – into rapid-fire technology adoption. Even as you read this, programmers across the globe code up hundreds of new applications that rend, sort, categorize and visualize data...Read More
It was a healthcare supernova. Founded auspiciously in 1956 with support from a prominent Indy lawyer, a top banking executive, and even the influential publisher of the Indianapolis Star, Winona Memorial Hospital swiftly skyrocketed to become the No. 1 favorite hospital in Indianapolis. After peaking...Read More
Actionable visibility. Believable claims. High degree of trust. Preserving market share. These represent but a few benefits of a strategic public relations and reputation management outreach, even in the midst of economic uncertainty. When a bear market rumbles, CFOs and managers look to converse...Read More
While trying to hastily deal with some emails, something just went terribly wrong on your laptop. Your screen just went blank, followed by a message in large type: “Your computer has been encrypted.” As anxiety begins to swell, you think: “This can’t be happening to me – I’m the CEO!” A...Read More
Like clockwork, very large and otherwise competent companies again demonstrated in 2021 that they are fully capable of inexplicably spawning company-busting PR blunders. You think Peloton would have gotten it by now. The high-tech exercise equipment maker – which requires that you drop at least $2,000...Read More
Informed or clueless? In the weeks and months ahead, you as a leader – titled or not – possess an opportunity that will never happen again. Are you engaged in cultural change? As employees and workers begin to return to work, or adapt to hybrid working conditions, you have the extraordinary opportunity...Read More
Competition for resources, fatigue, revenue or budget uncertainty, market shifts, and perhaps even a global pandemic. All contribute to mental clutter that challenge us in making right decisions. A common response? We...Read More
How did PRSA judges describe MEK’s creative and strategic work for the Daviess County Economic Development Foundation in scoring separate national and state awards? “Solid research strategy. Great branding, Very sophisticated design. Well executed. Design of the piece is beautiful. Passion and creativity...Read More
