Like clockwork, very large and otherwise competent companies again demonstrated in 2021 that they are fully capable of inexplicably spawning company-busting PR blunders. You think Peloton would have gotten it by now. The high-tech exercise equipment maker – which requires that you drop at least $2,000...Read More
Informed or clueless? In the weeks and months ahead, you as a leader – titled or not – possess an opportunity that will never happen again. Are you engaged in cultural change? As employees and workers begin to return to work, or adapt to hybrid working conditions, you have the extraordinary opportunity...Read More
Competition for resources, fatigue, revenue or budget uncertainty, market shifts, and perhaps even a global pandemic. All contribute to mental clutter that challenge us in making right decisions. A common response? We...Read More
How did PRSA judges describe MEK’s creative and strategic work for the Daviess County Economic Development Foundation in scoring separate national and state awards? “Solid research strategy. Great branding, Very sophisticated design. Well executed. Design of the piece is beautiful. Passion and creativity...Read More
Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More
Your Coronavirus response — a leadership opportunity. LONDON (January 26, 2020) People protect themselves with precautionary face masks from the Coronavirus crisis spreading from China. Credit: PowerofFlowers iStock Shutdowns, supply chain shortages, medical emergencies all represent situations...Read More
Have you experienced this? A critical client e-mail was en route and smartphones weren’t available to me. “You’re welcome to use our courtesy computer,” replied the cheerful attendant. Relieved, I sat down and booted up the available PC. First warning flag: no anti-virus software. Second warning...Read More
