You’ve done the research. The SWOT and Stakeholder Analysis are wrapped up. You’re armed with data. You’ve set the goals and objectives. Now, how does your team assemble the 2025 strategy and tactics – and execute? Here are ten roadmap questions that can help frame up the development of actionable,...Read More
When everything’s on the line, what makes the decisive difference? State-of-the-art weapons systems and cutting-edge technology play a role, but one element is absolute. In their wide-ranging book Conflict – The Evolution of Warfare from 1945 to Ukraine, General David Petraeus and historian Andrew...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More
It’s a unique time for the Hoosier state, with wide-ranging transformation and opportunity on deck for tech talent. The next 24 months and beyond represent a critical time, with highly skilled talent needed to seize advantage of Indiana’s share of competitive jobs created by the $52.7 billion federal...Read More
It was a healthcare supernova. Founded auspiciously in 1956 with support from a prominent Indy lawyer, a top banking executive, and even the influential publisher of the Indianapolis Star, Winona Memorial Hospital swiftly skyrocketed to become the No. 1 favorite hospital in Indianapolis. A healthcare...Read More
Actionable visibility. Believable claims. High degree of trust. Preserving market share. These represent but a few benefits of a strategic public relations and reputation management outreach, even in the midst of economic uncertainty. When a bear market rumbles, CFOs and managers look to converse cash...Read More
Competition for resources, fatigue, revenue or budget uncertainty, market shifts, and perhaps even a global pandemic. All contribute to mental clutter that challenge us in making right decisions. A common response? We...Read More
