Two hard challenges for marketing professionals and companies – most of what you pay to put in front of an audience is never really seen, and even less is remembered. The response often is to create more content, much of it indistinguishable or non-differentiated from competitors (or other sources...Read More
How does your brand stand out in the midst of a hypercompetitive, cluttered, commoditized, cacophony of a marketplace? With so many similar products and services vying for attention by piling on keywords, intrusive ads, and endless messages draining out authenticity, what can make a difference? Each...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
