Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation...Read More
The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More
Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Yes, another happy stock photo illustrating success factors. But what are the fundamentals that lead to this point? Eyes glazed over yet? These are all important tactics. But as you’ve...Read More
Following months of collaborative work, MEK launched an all-new comprehensive brand identity for Smithville Communications. The new brand–Smithville Fiber–captures the vibrant delivery of 21st-century communications. The first rollout of the new brand took place during a media announcement...Read More
With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More
Want to lead your company, your organization to the next level? What are the key drivers or leadership attributes? Industry knowledge? Financial acumen? Extraordinary charisma? What differentiates a decent manager apart from a leader of greatness, a person who catapults ordinary companies into legendary...Read More
Buy some space or time, write some copy, bust up an ad on InDesign (or in Final Cut), and away you go. Steve Jobs built Apple in a garage, so why can’t you? So rake it in and repeat? Nope. And for sure not halfway through the second decade of the 21st century. Advertising, marketing and PR (and...Read More
