What does Indiana’s brand look like? One may first ask, what actually constitutes a “brand,” especially when it reflects where one lives or works? Some say it’s the logo or recognized symbol. Others claim that a brand represents a complex perspective that exists in the mind. Whatever...Read More
brand
brand
Dec 30, 2020 | Business Practices
Competition for resources, fatigue, revenue or budget uncertainty, market shifts, and perhaps even a global pandemic. All contribute to mental clutter that challenge us in making right decisions. A common response? We...Read More
brand
Dec 29, 2020 | MEK News
How did PRSA judges describe MEK’s creative and strategic work for the Daviess County Economic Development Foundation in scoring separate national and state awards? “Solid research strategy. Great branding, Very sophisticated design. Well executed. Design of the piece is beautiful. Passion and creativity...Read More
brand
Oct 30, 2020 | Business Practices
Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
brand
Oct 30, 2020 | Business Practices
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation management? It’s a critical...Read More
brand
May 15, 2020 | Business Practices
The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More
brand
Apr 15, 2016 | MEK News
Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Eyes glazed over yet? These are all important tactics. But as you’ve likely experienced, every quarter the marketing success white papers and survey data roll in. What’s self-serving,...Read More
brand
Jun 14, 2015 | MEK News
Following months of collaborative work, MEK launched an all-new comprehensive brand identity for Smithville Communications. The new brand–Smithville Fiber–captures the vibrant delivery of 21st-century communications. The first rollout of the new brand took place during a media announcement...Read More