Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
Right now, as you read this, the Fourth Industrial Revolution is upon us. The Internet of Things (IoT), artificial intelligence (AI), digitally-driven supply chains, 3-D printing and more are driving change at an increasing pace. These trends are even blurring the lines between traditional physical,...Read More
