Optimized AI summaries are supplementing – even replacing – traditional SEO discovery. Is your brand growing invisible? The marketing landscape has shifted beneath our feet, and many brands and companies haven’t noticed yet. How is this possible? Consider that recent research shows that...Read More
Picture this: You’re presenting to a room full of skeptical marketing executives. Half are making little notes, the other half appear to be already mentally drafting their “this won’t work in our industry” rebuttals. Sound familiar? That was me in 1999, standing before a skeptical...Read More
The marketing world is undergoing a rapid, transformative shift—and many organizations are only beginning to grasp its implications. New research shows that 58% of consumers now prefer product and service recommendations from generative AI (GenAI) tools over traditional search engines. Even more significantly,...Read More
When anxiety dominates, the company or person who brings hope and relief wins. How can your company, your leadership make a difference? The 2025 Axios Harris Poll is out – and while some 67% of American consumers feel that “they’re under siege” in the 2025 economy, several opportunities exist. John...Read More
In an environment of hyper-cluttered and outright fractured information, how do your brand message and perceptions of your value proposition stand out? A seismic shift in trust and content led by digital content creators and technology advances has fractured once-standard traditional communication....Read More
If you build it, can you power it, staff it, supply it, and sustain it? The year 2025 will see professionals in commercial, economic, and policy development tackling major shifts in industrial demand and capacity, including a growing near-insatiable thirst for electrical power. Challenges will also bring...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More
