Right now, as you read this, the Fourth Industrial Revolution is upon us. The Internet of Things (IoT), artificial intelligence (AI), digitally-driven supply chains, 3-D printing and more are driving change at an increasing pace. These trends are even blurring the lines between traditional physical,...Read More
Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More
Once a prominent executive asked me: “What is it exactly that people do in public relations?” Having been asked this question hundreds of times, I replied: “Just like a company’s brand and reputation, every corporation has public relations whether they want it or not. The only question is whether...Read More
