Optimized AI summaries are supplementing – even replacing – traditional SEO discovery. Is your brand growing invisible? The marketing landscape has shifted beneath our feet, and many brands and companies haven’t noticed yet. How is this possible? Consider that recent research shows that...Read More
Picture this: You’re presenting to a room full of skeptical marketing executives. Half are making little notes, the other half appear to be already mentally drafting their “this won’t work in our industry” rebuttals. Sound familiar? That was me in 1999, standing before a skeptical...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Generative AI’s astonishing introduction and assimilation in 2023 hurled thousands of companies – including marketing firms – into rapid-fire technology adoption. Even as you read this, programmers across the globe code up hundreds of new applications that rend, sort, categorize and visualize data...Read More
Disruptive brand design: focus on being real with simplicity, authenticity, vibrant color, and connectivity to people. These and related trends encapsulate multi-million-dollar changes to corporate brands and logos over the past year or so. In late July, Following a rebranding trend (and separately,...Read More
What does Indiana’s brand look like? One may first ask, what actually constitutes a “brand,” especially when it reflects where one lives or works? Some say it’s the logo or recognized symbol. Others claim that a brand represents a complex perspective that exists in the mind. Whatever...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
“Speaking is the new typing,” as MediaPost recently declared. For docs and healthcare marketers who spent beaucoup funds in assembling online interactive diagnostic peer-reviewed databases, there’s now a new question: is your online content optimized for voice? The voice revolution is underway With...Read More
