Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation management? It’s a critical...Read More
The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More
Your Coronavirus response — a leadership opportunity. LONDON (January 26, 2020) People protect themselves with precautionary face masks from the Coronavirus crisis spreading from China. Credit: PowerofFlowers iStock Shutdowns, supply chain shortages, medical emergencies all represent situations...Read More
Have you experienced this? A critical client e-mail was en route and smartphones weren’t available to me. “You’re welcome to use our courtesy computer,” replied the cheerful attendant. Relieved, I sat down and booted up the available PC. First warning flag: no anti-virus software. Second warning...Read More
The third decade of the century is here, together with a myriad of challenges that center on truth and trust. In this third decade, the ultimate success of public relations and marketing professionals often hinges on achieving two difficult tasks: presenting an actionable reason to believe and validating...Read More
The young teen was positioning a fishing pot for his father, swimming on a beautiful California morning some 200 yards from the Encinitas beach. Suddenly, without warning, a 2,400 pound nightmare slammed into the 13-year-old, nearly engulfing his chest in its huge powerful teeth-lined mouth. (All photos:...Read More
What’s the future of healthcare, particularly in rural areas? “What we see is that every hospital, every clinic, every vertical healthcare practice actually represents a technology company,” said MEK’s managing principal Michael Snyder. “You will see those emerging innovative solutions...Read More
