It was a healthcare supernova. Founded auspiciously in 1956 with support from a prominent Indy lawyer, a top banking executive, and even the influential publisher of the Indianapolis Star, Winona Memorial Hospital swiftly skyrocketed to become the No. 1 favorite hospital in Indianapolis. A healthcare...Read More
Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
Know why customers value your goods and services? What makes you stand out? Do you maximize those positive differences to reap a well-deserved profit and market growth? Oftentimes we can get so busy with “work” that we forget why people find value in what we do. When we’re selling and trying to...Read More
