Disruptive brand design: focus on being real with simplicity, authenticity, vibrant color, and connectivity to people. These and related trends encapsulate multi-million-dollar changes to corporate brands and logos over the past year or so. In late July, Following a rebranding trend (and separately,...Read More
For many hospitals, early fall is strategic planning and budgeting time. What can a hospital do now to make 2015 a standout year? As the healthcare regulatory and compensation environments swirl ever more complex, can smaller and rural area hospitals and clinics effectively compete with larger urban...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
“Journalism is the first draft of history” was the saying I grew up with. But recent events like the horrific terrorist act during the Boston Marathon demonstrate that social media, particularly Twitter, is the real first draft of everything. The Boston Marathon tragedy showed us all how social media...Read More
