Marketing is coming full circle. And that changes everything. You obviously may have heard that before. So why is that now believable and what does that mean for you, particularly as it’s showtime for budgets and strategy? (Hint: what do your prospects and customers check more than 100 times a day...Read More
Want to grow your company or organization with high-impact leadership? Here’s a binary question set for you: Do you have to lead by coercion, whipping people into shape to get things done? Or are your employees truly engaged with your vision and your company’s goals and reason “why”? Company...Read More
Do you possess the intellectual, emotional and mental bandwidth to be a leader? Are you a brilliant systems thinker? The corporate culture driver? The executive setting priorities? From my 1980 MBA days at Cal State Los Angeles to multiple seminars and presentations, books and journal articles, I thought...Read More
Back in the 20th century when commercial broadcast television first became viable, media buying and planning to support brand development was simple: you just had to have a seven figure budget. Then you could roadblock commercials on the three available networks (ABC, CBS and NBC), collect your 15% commission...Read More
