In the first 34 seconds of a crisis-related presentation, perception rules and builds the level of brand and communication success. Even when you have great content, at that moment when a CEO or spokesperson steps in front of the mike to explain what happened and what will follow, media professionals...Read More
How can you improve your city or region’s chances to stand out with key site selectors and relocation professionals? Incredibly competitive, thousands of high-energy and targeted efforts instantly materialize whenever a site search is made public. Right now, as you read this, relocation professionals...Read More
Star date 7.9.2014, Captain’s Log – Content marketing: a growing primary marketing platform to educate, inform, advocate and persuade. Rightly developed and applied with discipline, content marketing creates memorable stories and images that fashion power brands, change minds, create brand...Read More
Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand...Read More
Do you possess the intellectual, emotional and mental bandwidth to be a leader? Are you a brilliant systems thinker? The corporate culture driver? The executive setting priorities? From my 1980 MBA days at Cal State Los Angeles to multiple seminars and presentations, books and journal articles, I thought...Read More
It’s not fair, but it’s true. Upon meeting a person for the first time, we form a lasting first impression that we will carry with us until a nearly overwhelming amount of counter information leads us to believe otherwise. And it all happens within seven seconds. The saying “You only get one chance...Read More
