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Seth Godin

Jun 5, 2013 | MEK News

The news wasn’t totally unexpected by any means: ExactTarget, Hoosierland’s marquee tech company, announced June 4 that it was being acquired by CRM giant SalesForce.com for a hot $2.5 billion.  For a company that just a few years was more than happy to secure a second round of $70 million in private...Read More 

Seth Godin

Apr 19, 2013 | MEK News

Seth Godin defines “remarkable marketing” as “the Purple Cow.” As he notes, “Something remarkable is worth talking about. Worth noticing. Exceptional.” However, when a brand breaks a promise or service isn’t delivered, then you have achieved “exceptional” in a counter-productive...Read More 

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