What do influencers think and say about you? In an era where trust is the gold standard for business and advancement, reputation plays a vital role. Reputation impacts market share. Reputation directly influences and reflects customer experience and retention. Trying to build a brand? Reputation fuels...Read More
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation...Read More
With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More
For many hospitals, early fall is strategic planning and budgeting time. What can a hospital do now to make 2015 a standout year? As the healthcare regulatory and compensation environments swirl ever more complex, can smaller and rural area hospitals and clinics effectively compete with larger urban...Read More
Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand...Read More
Seth Godin defines “remarkable marketing” as “the Purple Cow.” As he notes, “Something remarkable is worth talking about. Worth noticing. Exceptional.” However, when a brand breaks a promise or service isn’t delivered, then you have achieved “exceptional” in a counter-productive...Read More
Once a prominent executive asked me: “What is it exactly that people do in public relations?” Having been asked this question hundreds of times, I replied: “Just like a company’s brand and reputation, every corporation has public relations whether they want it or not. The only question is whether...Read More
It takes months, even years, of time, consistent performance and often considerable budgets to build up a brand or reputation. How can you protect it? In the Digital Age, years of work can be annihilated in a matter of hours. I talked with expert Pete Blackshaw (now with Nestle and author of Satisfied...Read More
