The third decade of the century is here, together with a myriad of challenges that center on truth and trust. In this third decade, the ultimate success of public relations and marketing professionals often hinges on achieving two difficult tasks: presenting an actionable reason to believe and validating...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
The magnitude of Boeing’s global crisis was so widespread that it even rattled the Dow Jones Industrial Average. In the wake of rising anxiety over the deadly crashes of two Boeing 737 Max aircraft and an initial stoic Boeing response, falling Boeing shares brought down the influential 30-stock index...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More
“Very professional. Well-executed. Clearly had a vision.” These phrases were used by judges to describe why the award-winning MEK Group continued a tradition for recognized client excellence with regional and state awards from PRSA. On behalf of its clients, MEK captured professional regional...Read More
Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Yes, another happy stock photo illustrating success factors. But what are the fundamentals that lead to this point? Eyes glazed over yet? These are all important tactics. But as you’ve...Read More
“I think we know someone in common.” These calming words from a Los Angeles A-lister drained away the social anxiety. It was the late 1980s, and I was meeting PR giant Carl Terzian for the first time at the California Club in Los Angeles. Terzian, already a national PR legend, commanded deep respect...Read More
