Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More
Your Coronavirus response — a leadership opportunity. LONDON (January 26, 2020) People protect themselves with precautionary face masks from the Coronavirus crisis spreading from China. Credit: PowerofFlowers iStock Shutdowns, supply chain shortages, medical emergencies all represent situations...Read More
Have you experienced this? A critical client e-mail was en route and smartphones weren’t available to me. “You’re welcome to use our courtesy computer,” replied the cheerful attendant. Relieved, I sat down and booted up the available PC. First warning flag: no anti-virus software. Second warning...Read More
The third decade of the century is here, together with a myriad of challenges that center on truth and trust. In this third decade, the ultimate success of public relations and marketing professionals often hinges on achieving two difficult tasks: presenting an actionable reason to believe and validating...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
The magnitude of Boeing’s global crisis was so widespread that it even rattled the Dow Jones Industrial Average. In the wake of rising anxiety over the deadly crashes of two Boeing 737 Max aircraft and an initial stoic Boeing response, falling Boeing shares brought down the influential 30-stock index...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
