For many hospitals, early fall is strategic planning and budgeting time. What can a hospital do now to make 2015 a standout year? As the healthcare regulatory and compensation environments swirl ever more complex, can smaller and rural area hospitals and clinics effectively compete with larger urban...Read More
Cookie-cutter or stand-out? In the days before selfies and raw cut video, people were memorable for a reason. While I’ve had the privilege of meeting and working with a number of celebrities in my career, few top the class exhibited by the late Lauren Bacall. What might that mean for you and your personal...Read More
Sometimes an infographic just sums it up. Original graphic came from Scott Aughtmon (@rampbusinesses) http://www.RecessionSolution.com posted on ContentMarketingInstitute.com Read More
“Any given day at The MEK Group may involve helping an international medical manufacturing services company expand and capture U.S. market share, developing a premium brand and ad campaign for a communications enterprise, organizing industry leaders and academics to advance a technology region, or...Read More
Back in the 20th century when commercial broadcast television first became viable, media buying and planning to support brand development was simple: you just had to have a seven figure budget. Then you could roadblock commercials on the three available networks (ABC, CBS and NBC), collect your 15% commission...Read More
It’s not fair, but it’s true. Upon meeting a person for the first time, we form a lasting first impression that we will carry with us until a nearly overwhelming amount of counter information leads us to believe otherwise. And it all happens within seven seconds. The saying “You only get one chance...Read More
“We did not develop this medicine [Nexavar] for Indians, we developed it for western patients who can afford it.” These inflammatory words, uttered by Bayer AG Chairman Marijn Dekkers at a Financial Times global pharmaceutical forum last month, have flared into an international firestorm,...Read More
Big hospitals know the power of brand. Given the intimate and highly individualized nature of healthcare decision making, big hospital marketing departments know that brand plays a key role in capturing market share from other hospitals, particularly smaller hospitals. That’s why they spend millions...Read More
