Actionable visibility. Believable claims. High degree of trust. Preserving market share. These represent but a few benefits of a strategic public relations and reputation management outreach, even in the midst of economic uncertainty. When a bear market rumbles, CFOs and managers look to converse cash...Read More
Like clockwork, very large and otherwise competent companies again demonstrated in 2021 that they are fully capable of inexplicably spawning company-busting PR blunders. You think Peloton would have gotten it by now. The high-tech exercise equipment maker – which requires that you drop at least $2,000...Read More
Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
The third decade of the century is here, together with a myriad of challenges that center on truth and trust. In this third decade, the ultimate success of public relations and marketing professionals often hinges on achieving two difficult tasks: presenting an actionable reason to believe and validating...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
Feel better. Receive a multitude of benefits. Rewire your brain. And advance your career. Believe it or not, science and empirical research has associated all of these outcomes with the regular expression of gratitude. After Thanksgiving, then what? Yes, it is the Thanksgiving season, and this is when...Read More
The TV graphic blunder was an instant classic. And so was the reaction on social media. Here’s the background: in mid-February, an anonymous associate producer at ABC-TV anchor giant WLS in Chicago keyed up a previous graphic. With a push of a lever, the graphic smoothly transitioned as the backdrop...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
