Want to grow your company or organization with high-impact leadership? Here’s a binary question set for you: Do you have to lead by coercion, whipping people into shape to get things done? Or are your employees truly engaged with your vision and your company’s goals and reason “why”? Company...Read More
Buy some space or time, write some copy, bust up an ad on InDesign (or in Final Cut), and away you go. Steve Jobs built Apple in a garage, so why can’t you? So rake it in and repeat? Nope. And for sure not halfway through the second decade of the 21st century. Advertising, marketing and PR (and...Read More
Back in the 20th century when commercial broadcast television first became viable, media buying and planning to support brand development was simple: you just had to have a seven figure budget. Then you could roadblock commercials on the three available networks (ABC, CBS and NBC), collect your 15% commission...Read More
