What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
In the wake of the passing of former First Lady Nancy Reagan, many have great stories to tell. Here’s mine. The question on the telephone was instantly electrifying. “Do you think you could help us with a speech from Nancy Reagan?” Doubtless some young career-types get this sort of call every day,...Read More
Following months of collaborative work, MEK launched an all-new comprehensive brand identity for Smithville Communications. The new brand–Smithville Fiber–captures the vibrant delivery of 21st-century communications. The first rollout of the new brand took place during a media announcement...Read More
With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More
Is it possible to be pragmatic with a “heavy and difficult” outlook and be convincingly optimistic at the same time? From a world largely engulfed in recession to nuclear weapons to Ebola to democratic reform, such was the content of remarkable and insightful presentations (made without notes) that...Read More
How can you improve your city or region’s chances to stand out with key site selectors and relocation professionals? Incredibly competitive, thousands of high-energy and targeted efforts instantly materialize whenever a site search is made public. Right now, as you read this, relocation professionals...Read More
Want to lead your company, your organization to the next level? What are the key drivers or leadership attributes? Industry knowledge? Financial acumen? Extraordinary charisma? What differentiates a decent manager apart from a leader of greatness, a person who catapults ordinary companies into legendary...Read More
Buy some space or time, write some copy, bust up an ad on InDesign (or in Final Cut), and away you go. Steve Jobs built Apple in a garage, so why can’t you? So rake it in and repeat? Nope. And for sure not halfway through the second decade of the 21st century. Advertising, marketing and PR (and...Read More
