Disruptive brand design: focus on being real with simplicity, authenticity, vibrant color, and connectivity to people. These and related trends encapsulate multi-million-dollar changes to corporate brands and logos over the past year or so. In late July, Following a rebranding trend (and separately,...Read More
If you’re on a calendar fiscal year, right now you’re probably plugging in semi-final numbers for the C-execs to bless in your 2014 operating plan. You probably went through your business goals, threw up some modest growth figures (to possibly have them sent back for rationale that shows faster and...Read More
Big hospitals know the power of brand. Given the intimate and highly individualized nature of healthcare decision making, big hospital marketing departments know that brand plays a key role in capturing market share from other hospitals, particularly smaller hospitals. That’s why they spend millions...Read More
