In an AI-cluttered world, how does your brand voice resonate across key communication channels? Can your brand champions, influencers – and most importantly – your customers easily grasp a consistent brand tone, content, and style? Is it time to refresh your brand voice? Far from being an abstraction,...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More
“Very professional. Well-executed. Clearly had a vision.” These phrases were used by judges to describe why the award-winning MEK Group continued a tradition for recognized client excellence with regional and state awards from PRSA. On behalf of its clients, MEK captured professional regional...Read More
Back in the 20th century when commercial broadcast television first became viable, media buying and planning to support brand development was simple: you just had to have a seven figure budget. Then you could roadblock commercials on the three available networks (ABC, CBS and NBC), collect your 15% commission...Read More
Every year truckloads of money get spent on brand developers, brand managers, creative design firms, and other marketing groups to fashion highly effective and expensive brand logos and corporate identities. Do they work? There no question brands are important. Brands—good or bad, strong or weak—often...Read More
