What do influencers think and say about you? In an era where trust is the gold standard for business and advancement, reputation plays a vital role. Reputation impacts market share. Reputation directly influences and reflects customer experience and retention. Trying to build a brand? Reputation fuels...Read More
Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Eyes glazed over yet? These are all important tactics. But as you’ve likely experienced, every quarter the marketing success white papers and survey data roll in. What’s self-serving,...Read More
Every year truckloads of money get spent on brand developers, brand managers, creative design firms, and other marketing groups to fashion highly effective and expensive brand logos and corporate identities. Do they work? There no question brands are important. Brands—good or bad, strong or weak—often...Read More
