How did PRSA judges describe MEK’s creative and strategic work for the Daviess County Economic Development Foundation in scoring separate national and state awards? “Solid research strategy. Great branding, Very sophisticated design. Well executed. Design of the piece is beautiful. Passion and creativity...Read More
Following months of collaborative work, MEK launched an all-new comprehensive brand identity for Smithville Communications. The new brand–Smithville Fiber–captures the vibrant delivery of 21st-century communications. The first rollout of the new brand took place during a media announcement...Read More
Marketing is coming full circle. And that changes everything. You obviously may have heard that before. So why is that now believable and what does that mean for you, particularly as it’s showtime for budgets and strategy? (Hint: what do your prospects and customers check more than 100 times a day...Read More
Every year truckloads of money get spent on brand developers, brand managers, creative design firms, and other marketing groups to fashion highly effective and expensive brand logos and corporate identities. Do they work? There no question brands are important. Brands—good or bad, strong or weak—often...Read More
With today’s media fragmentation, is your marketing creative doing its share of heavy lifting? In a mobile, tablet-driven, what’s-on-now environment, strategic creative design must perform under the most difficult pressures imaginable. How long have you got to stop a pair of roaming eyeballs? Barely...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
