Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More
If you’re on a calendar fiscal year, right now you’re probably plugging in semi-final numbers for the C-execs to bless in your 2014 operating plan. You probably went through your business goals, threw up some modest growth figures (to possibly have them sent back for rationale that shows faster and...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
