The marketing world is undergoing a rapid, transformative shift—and many organizations are only beginning to grasp its implications. New research shows that 58% of consumers now prefer product and service recommendations from generative AI (GenAI) tools over traditional search engines. Even more significantly,...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Innovation. A living dichotomy that can represent either critical differentiation or a meaningless slogan. Every company wants its transformational capacity, but at the same time, as Wired magazine noted, “Innovation has become the buzzword of the decade in the worlds of business and education.” So...Read More
