Systemic redesign. Cultural diagnostics. Cross-functionality. These phrases may tempt our eyes to glaze over, but in times of major turmoil and change, they pop up frequently. Why? In tough times (or even in perceived soon-to-be tough times) companies and organizations often cast about for new platforms...Read More
Seth Godin defines “remarkable marketing” as “the Purple Cow.” As he notes, “Something remarkable is worth talking about. Worth noticing. Exceptional.” However, when a brand breaks a promise or service isn’t delivered, then you have achieved “exceptional” in a counter-productive...Read More
Are you concerned that your brand and company isn’t getting the punch and profile that it deserves on platforms like Facebook, Twitter, Tumblr and the like? Are you not getting “RT”ed, “liked” or “shared”? Real success in social media boils down to about five issues: legitimate and relevant...Read More
Once a prominent executive asked me: “What is it exactly that people do in public relations?” Having been asked this question hundreds of times, I replied: “Just like a company’s brand and reputation, every corporation has public relations whether they want it or not. The only question is whether...Read More
It takes months, even years, of time, consistent performance and often considerable budgets to build up a brand or reputation. How can you protect it? In the Digital Age, years of work can be annihilated in a matter of hours. I talked with expert Pete Blackshaw (now with Nestle and author of Satisfied...Read More
