“We did not develop this medicine [Nexavar] for Indians, we developed it for western patients who can afford it.” These inflammatory words, uttered by Bayer AG Chairman Marijn Dekkers at a Financial Times global pharmaceutical forum last month, have flared into an international firestorm,...Read More
Big hospitals know the power of brand. Given the intimate and highly individualized nature of healthcare decision making, big hospital marketing departments know that brand plays a key role in capturing market share from other hospitals, particularly smaller hospitals. That’s why they spend millions...Read More
Mega-communicator Roger Ailes notes that the first seven seconds of contact represent the critical ones. All kinds of events transpire. In those seven seconds, you make up your mind whether you like something or someone, and if you have a choice, you decide whether or not to continue a relationship,...Read More
Near-blasphemous, anti-growth blather? Particularly when U.S. auto sales are peaking at a six year high and people are congratulating each other for a bull-like market? Well, I didn’t come up with this headline. It was recently penned by Alan Sloan, Fortune magazine’s senior editor-at-large for finance...Read More
Every year truckloads of money get spent on brand developers, brand managers, creative design firms, and other marketing groups to fashion highly effective and expensive brand logos and corporate identities. Do they work? There no question brands are important. Brands—good or bad, strong or weak—often...Read More
With today’s media fragmentation, is your marketing creative doing its share of heavy lifting? In a mobile, tablet-driven, what’s-on-now environment, strategic creative design must perform under the most difficult pressures imaginable. How long have you got to stop a pair of roaming eyeballs? Barely...Read More
The news wasn’t totally unexpected by any means: ExactTarget, Hoosierland’s marquee tech company, announced June 4 that it was being acquired by CRM giant SalesForce.com for a hot $2.5 billion. For a company that just a few years was more than happy to secure a second round of $70 million in private...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
