With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More
Want to lead your company, your organization to the next level? What are the key drivers or leadership attributes? Industry knowledge? Financial acumen? Extraordinary charisma? What differentiates a decent manager apart from a leader of greatness, a person who catapults ordinary companies into legendary...Read More
Buy some space or time, write some copy, bust up an ad on InDesign (or in Final Cut), and away you go. Steve Jobs built Apple in a garage, so why can’t you? So rake it in and repeat? Nope. And for sure not halfway through the second decade of the 21st century. Advertising, marketing and PR (and...Read More
The numbers are all up, but nobody believes them. U.S. economic news looks better than it has for years, but a Wall Street Journal/NBC News poll (in August 2014) found “widespread economic anxiety” at “record levels.” Why? The devastating Great Recession scarred millions, leading to stubborn...Read More
Cookie-cutter or stand-out? In the days before selfies and raw cut video, people were memorable for a reason. While I’ve had the privilege of meeting and working with a number of celebrities in my career, few top the class exhibited by the late Lauren Bacall. What might that mean for you and your personal...Read More
Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand...Read More
“Any given day at The MEK Group may involve helping an international medical manufacturing services company expand and capture U.S. market share, developing a premium brand and ad campaign for a communications enterprise, organizing industry leaders and academics to advance a technology region, or...Read More
It’s not fair, but it’s true. Upon meeting a person for the first time, we form a lasting first impression that we will carry with us until a nearly overwhelming amount of counter information leads us to believe otherwise. And it all happens within seven seconds. The saying “You only get one chance...Read More
