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brand promise

Winona Memorial Hospital was once Indy's favorite hospital - until its value proposition failed
Nov 18, 2022 | Business Practices

It was a healthcare supernova. Founded auspiciously in 1956 with support from a prominent Indy lawyer, a top banking executive, and even the influential publisher of the Indianapolis Star, Winona Memorial Hospital swiftly skyrocketed to become the No. 1 favorite hospital in Indianapolis. A healthcare...Read More 

brand promise

Aug 29, 2014 | MEK News

The numbers are all up, but nobody believes them. U.S. economic news looks better than it has for years, but a Wall Street Journal/NBC News poll (in August 2014) found “widespread economic anxiety” at “record levels.” Why? The devastating Great Recession scarred millions, leading to stubborn...Read More 

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