“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation...Read More
brand-bruising
brand-bruising
The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More
brand-bruising
“We did not develop this medicine [Nexavar] for Indians, we developed it for western patients who can afford it.” These inflammatory words, uttered by Bayer AG Chairman Marijn Dekkers at a Financial Times global pharmaceutical forum last month, have flared into an international firestorm,...Read More
brand-bruising
Mega-communicator Roger Ailes notes that the first seven seconds of contact represent the critical ones. All kinds of events transpire. In those seven seconds, you make up your mind whether you like something or someone, and if you have a choice, you decide whether or not to continue a relationship,...Read More