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brand-bruising

Reputation Management
Oct 30, 2020 | Business Practices

“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact.           So then, what is reputation...Read More 

brand-bruising

Trust - the currency of recovery
May 15, 2020 | Business Practices

The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More 

brand-bruising

Jan 28, 2014 | MEK News

“We did not develop this medicine [Nexavar] for Indians, we developed it for western patients who can afford it.” These inflammatory words, uttered by Bayer AG Chairman Marijn Dekkers at a Financial Times global pharmaceutical forum last month, have flared into an international firestorm,...Read More 

brand-bruising

Aug 21, 2013 | MEK News

Mega-communicator Roger Ailes notes that the first seven seconds of contact represent the critical ones. All kinds of events transpire. In those seven seconds, you make up your mind whether you like something or someone, and if you have a choice, you decide whether or not to continue a relationship,...Read More 

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