How does your brand stand out in the midst of a hypercompetitive, cluttered, commoditized, cacophony of a marketplace? With so many similar products and services vying for attention by piling on keywords, intrusive ads, and endless messages draining out authenticity, what can make a difference? Each...Read More
In an AI-cluttered world, how does your brand voice resonate across key communication channels? Can your brand champions, influencers – and most importantly – your customers easily grasp a consistent brand tone, content, and style? Is it time to refresh your brand voice? Far from being an abstraction,...Read More
What do influencers think and say about you? In an era where trust is the gold standard for business and advancement, reputation plays a vital role. Reputation impacts market share. Reputation directly influences and reflects customer experience and retention. Trying to build a brand? Reputation fuels...Read More
Disruptive brand design: focus on being real with simplicity, authenticity, vibrant color, and connectivity to people. These and related trends encapsulate multi-million-dollar changes to corporate brands and logos over the past year or so. In late July, Following a rebranding trend (and separately,...Read More
Actionable visibility. Believable claims. High degree of trust. Preserving market share. These represent but a few benefits of a strategic public relations and reputation management outreach, even in the midst of economic uncertainty. When a bear market rumbles, CFOs and managers look to converse cash...Read More
What does Indiana’s brand look like? One may first ask, what actually constitutes a “brand,” especially when it reflects where one lives or works? Some say it’s the logo or recognized symbol. Others claim that a brand represents a complex perspective that exists in the mind. Whatever...Read More
Competition for resources, fatigue, revenue or budget uncertainty, market shifts, and perhaps even a global pandemic. All contribute to mental clutter that challenge us in making right decisions. A common response? We...Read More
How did PRSA judges describe MEK’s creative and strategic work for the Daviess County Economic Development Foundation in scoring separate national and state awards? “Solid research strategy. Great branding, Very sophisticated design. Well executed. Design of the piece is beautiful. Passion and creativity...Read More
